WhenFresh completes £3 million Series A investment round

The ‘proptech’ and ‘fintech’ company, WhenFresh Limited, has confirmed it has completed its Series A investment round of £3 million. WhenFresh uses advance predictive customer analytics to help businesses identify the likely future purchases of their consumers and plan the right time to engage with them.
 
The round was fully subscribed by CLS Data Limited, part of the CLS Group – market leaders in the ‘insuretech’ and ‘fintech’ sectors. CLS provide an innovative range of solutions combining data, technology, insurance and legal knowledge for UK and European residential and commercial markets.
 
WhenFresh Co-Founders, Alan Dean and Mark Cunningham, are thrilled to be working with CLS Data Limited. “CLS is the right investment partner for us”, explains Mark Cunningham. “They have true strength and longevity in the insurance and technology space and recognise the power of the WhenFresh tech stack, which will accelerate both businesses."
 
Tom Plews, Director, Innovation of CLS Data adds: “We are delighted to finalise our investment in WhenFresh. The sum of our combined data coverage, experience, scale and territorial coverage means we see phenomenal additional potential utilising both technology propositions.”
 
Damian Ryan, Corporate Finance partner, advised WhenFresh on the deal alongside Matthew Sillett of CC Law. CLS Data Limited were advised by James Vickerman of Temple Bright.

For more information, please contact Damian Ryan.

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