Introducing our Middle East team

Terri Bruce
Head of VAT/GCC
+44 (0)20 7677 7478
Terri Bruce, an experienced VAT adviser, is gearing up to help businesses in the Middle East prepare for the introduction of VAT in the Gulf Cooperation Council (GCC) countries. 

Terri has over 25 years’ experience in advising businesses on VAT issues. A qualified Chartered Tax Adviser, she initially trained as a VAT inspector for the UK’s relevant tax authority, HM Revenue & Customs, before moving into professional practice. She has worked for a number of firms, including Big 4 and mid tier organisations, joining Moore Stephens’ Birmingham office as an associate director in September 2016. “The office was growing rapidly and needed a VAT expert,” Terri says. “I was attracted by the energy of the partners and the opportunities I could see here.”

One of the opportunities – and challenges – is to advise businesses in the Middle East on the introduction of VAT in the GCC countries from January 2018. “We have formed a team including experts in VAT, risk, change management and project management – everyone we need to make sure that businesses can implement VAT successfully,” Terri says. “This isn’t just about adding the 5% VAT rate to your income: the introduction of VAT in the region affects businesses’ commercial model and their trading. They need to look at their contracts, as well as their systems and processes.”

Helping businesses to prepare is particularly challenging because, although the GCC VAT framework has been agreed, individual countries need to pass their own legislation. Many organisations want to see all the final details before beginning to prepare. “If businesses delay, they won’t have long to address all the issues,” Terri says. “VAT is a new concept in the region, but there is a lot of information available. So we have been running seminars in Dubai, Qatar and Oman to help businesses understand the implications.”

Terri is expecting to travel frequently to the Middle East once businesses begin pushing ahead with their VAT implementation work. “I’m sure I’ll be spending some months there, which I’m excited about,” Terri says. Her husband and three boys will have to cope temporarily without her, however. “They keep me busy when I’m not at work,” Terri says. “My sons all play American football, so I do a lot of ferrying them to games.”    

Please click here to contact Terri Bruce.